gmail + trick

posted in: blog, how to, marketing monday | 1

Some of gmail’s best features are hidden away, meaning there are endless tricks you might not know about. I always find it fun discovering new tricks about a platform you have been using for years. As the first trick in a series of emails pertaining to gmail tricks, we’re getting to the bottom of the gmail + trick. Follow along with this series on instagram with #gmailtricks2016. 

gmail trick

Chances are you are a gmail user. Back when I created my gmail account, it was required to have a gmail account to set up my android phone. Does anyone else remember having to do this? This was circa 2010.

What is the gmail + trick? It is just about the best thing I have discovered this year in terms of organizing. The official name of this gmail + hack is using an address alias. 

  1. Append a plus (“+”) sign and any combination of words or numbers after your email address and any message will automatically be delivered to your inbox.
  2. Insert one or several dots (“.”) anywhere in your email address. Gmail doesn’t recognize periods as characters in addresses, they just ignore them.

I have several different email addresses that I use for various purposes (one for store promotions, one for important information, and one for blog stuff).

You can receive messages sent to: For instance, any emails sent to: are delivered to 

After using this gmail trick, you can then set up automatic filters to direct these messages to a specific folder, right to the trash, apply a label, or forward to another email account. 

How I’m using the gmail + trick:
Since I recently got engaged, I’ve been signing up for a ton of wedding related emails. At first, they were going right into my promotions tab but were getting lost amongst the abyss of mass promotional emails. However, I wanted an easier way to organize all my wedding correspondence.

I set up different aliases for the following:
Wedding Mass Emails
Wedding Vendor Correspondence broken down by type of vendor (i.e. venues, florists, etc.)

Setting up everything with the gmail + trick allows me to access all my wedding related emails without needed to set up separate email accounts. 

I also use this trick when I’m at work as an eCommerce Marketing Manager. I am constantly testing our websites registration form that has an e-mail verification. In the past I’ve used all of my personal email addresses, my work email, my moms email, etc but not any more. I just use the “+” to be able to test without driving myself mad trying to find another email address that hasn’t been used already.

This is a cool trick as it can be used to create several accounts for Instagram, iliketoknow, or Facebook using the same Gmail account.

Let’s break this down further, for instance, we are going to start with this fake email address:

Basically every email that is sent to any of the below email addresses will hit your inbox.


And that’s not all, you can place as many dots or plus signs as you want. 

Have you used this gmail + trick? If so, how do you use it?

  • Gina Soldano-Herrle

    YES! This just changed everything! I have been using yahoo way more than gmail. Now, you’ve convinced me that I should switch that. Those filtering methods would be SO HELPFUL! Thank you!!