How To: #Local Social Media – Restaurant Edition

How To: Local Marketing & Advertising #restaurant edition – Marketing Monday –  This is the first installment in my how to local marketing & advertising series – discover how to get new & existing customers through your door via marketing & advertising. Ever since moving to the Rochester, NY area two years ago, my fiance and I have enjoyed immersing ourselves into everything that … Read More

How Local Businesses can Cash in on Pokemon Go

Pokemon Go – How Local Businesses can Cash in on Pokemon Go – Pokemon Go has exploded recently with kids and adults of all ages spending time walking around catching Pokemon, visiting Poke-Stops, and stopping by Pokemon gyms. The ideas below are a few ways small, local businesses can try to capitalize on the Pokemon trend. Anytime a new fad hits the market, marketers … Read More

Why Bloglovin is Important

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Why Bloglovin is Important – Marketing Monday –  by simply adding a Bloglovin widget to your page, blog readers can quickly & easily follow your blog with just one click.  If you are an established blogger, this post will not be for you as most of the information is simple, but skip down to the bottom to read Bloglovin Tips& … Read More

gmail – How to Delete your Biggest Emails

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gmail How to Delete your Biggest Email – Marketing Monday –  This is the second installment in my gmail tricks series – discover how to clean up your inbox to make space for new emails.  Are you approaching your 15GB gmail limit? Are you getting alerts that you are almost out of storage? This trick will help you locate large emails … Read More

gmail + trick

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Some of gmail’s best features are hidden away, meaning there are endless tricks you might not know about. I always find it fun discovering new tricks about a platform you have been using for years. As the first trick in a series of emails pertaining to gmail tricks, we’re getting to the bottom of the gmail + trick. Follow along … Read More

the Importance of a “Start Here” Page

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the Importance of a “Start Here” Page – Marketing Monday –  give your readers a clear direction of where to go when they land on your blog. A “Start Here” page is an “About Me” page on steroids.   A “Start Here” Page Tells Readers: 1. introduces the man or woman behind the blog 2. States why they started their blog … Read More

Why Web Design & Email Design are Different

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A lot of designers assume that the same web design principles can be carried over to email design – but they cannot be built the same. Since there are so many popular email applications (like gmail or yahoo), each application has its own design and coding paradigms. In the following article, you will learn how email design differs from web design.  … Read More

the 5 Best April Fools Emails – Marketing Monday

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the 5 Best April Fools Emails – Marketing Monday –  Today marks the first post in my Marketing Monday series. You can except one marketing/design post per week every Monday AM.  It’s that time again: April Fools’ Day, when brands get creative to try to stump their customers. April Fools’ Day is a great opportunity for brands to get creative and show … Read More